Retailers & Horeca:

Why Visit Vinexpo Americas 2026

Strengthen your wine selection at Vinexpo Americas 2026.

Meet producers active across international wine regions. Taste wines that can support your wine list or retail shelves. Evaluate portfolios that align with your pricing and positioning.


Over two days in Miami, access a business environment built for wine professionals who buy, sell and distribute wine across the Americas. Join 2,000+ participants representing 46 countries and identify wines that match evolving demand in retail and hospitality.

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Key figures from the last edition

2,100+
industry professionals
40%
from Central & Latin America, Caribbean, Antilles
46

producing countries

1,000+
pre-scheduled business meetings
16
academy sessions

A meeting point for wine professionals

Vinexpo Americas takes place at the Miami Beach Convention Center on 29 and 30 April 2026.


Wine producers present wines from established regions as well as emerging origins that attract attention in retail and hospitality. You can taste wines, assess price positioning and evaluate potential additions for your wine list or retail shelves.


Direct exchange with producers clarifies availability for the U.S. market. You also review pricing strategy and potential distribution opportunities across the Americas. The business matchmaking platform helps you prepare your visit before the event. Identify relevant exhibitors and schedule meetings ahead of your arrival in Miami.

Discover wines that strengthen your selection

Retail and hospitality buyers need wines that perform commercially while keeping their offer distinctive. Vinexpo Americas gives you the opportunity to evaluate wines that match different positioning strategies in retail and on wine lists.


Compare producers active across international wine regions and assess which wines can reinforce your current selection.


Direct exchange with producers helps you understand price positioning, supply capacity and market ambitions across the Americas. This insight helps you identify wines that can support your commercial development.

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Expand your wine selection across key markets

Wine demand differs across the Americas. Each market requires wines that match specific price levels and consumer expectations.

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A key meeting point for wine professionals

Vinexpo Americas gives you access to producers whose wines respond to these market realities. Direct discussion with producers helps you evaluate how each wine could fit your distribution portfolio and how it may perform in your market.

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Connect your producers with importers and distributors

You also discover wines from regions that still hold limited presence across the Americas. These meetings help you strengthen your current selection and identify new opportunities for portfolio development.

Meet producers and discuss potential partnerships

Sourcing wine requires clear information on supply, pricing and market strategy. Direct exchange with producers gives you immediate visibility on these elements. During Vinexpo Americas, you meet producers who seek distribution across the United States and the wider Americas.

Join wine professionals shaping tomorrow’s wine selection

Retail buyers, restaurant groups and hospitality professionals attend to evaluate producers active across international wine regions. The event attracts decision makers who influence wine selection across retail and hospitality in the Americas.


Your presence places you in direct contact with professionals who define which wines reach shelves and wine lists across the region.


Short sessions within the Vinexpo Americas Academy present market analysis, emerging regions and retail trends across the wine industry. These Quick Talks give buyers useful perspective while leaving time for tastings and supplier meetings.

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Looking beyond wine?

Vinexpo Americas focuses on wine and supports sourcing for retailers and Horeca buyers.

Visitors who wish to explore other beverage categories can access two dedicated areas located within the event.


These dedicated areas sit within the event venue and give buyers access to additional beverage categories during their visit.

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Be Spirits Miami

presents producers active in spirits, mixology, beer and cider. This space attracts professionals who manage beverage programs in hospitality or retail environments.

Explore Be Spirits Miami
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Be No Miami

highlights producers active in alcohol free drinks. The space reflects the growing interest in alternative beverage options within retail and hospitality.

Explore Be No Miami

Plan your visit to Vinexpo Americas 2026

Consult the exhibitor list and identify producers relevant to your wine selection.

Many buyers also organise meetings ahead of the event through the matchmaking platform.

Clear preparation helps you focus on the producers that match your sourcing priorities and your business positioning in retail or hospitality.

What wine professionals say about us

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Joris Gutierrez Garcia
Sommelier at Le Club Chasse et Pêche
“I wish I could attend all of the Academy sessions. There’s so much information and so many contacts to make. As a sommelier, I’ve already seen at least five country stands I’d never seen before, so it’s a great opportunity to discover them.”
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Sarah Philipps
Founder of Wine Miami Talks
“In Miami, there is this really engaged local trade that are receptive, creative and open minded and who want to meet and explore new regions and new trends.”
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Alejandro De Laire

CEO of Vincorte
“Having the fair in Miami is great for us located in South America. Miami is a key gateway for trade, not only in North America, but also in Central America and the Caribbean.”

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Frequently asked questions

Do retailers need to be importers to attend Vinexpo Americas?

How can retailers prepare before attending a wine trade show?

How do wine retailers evaluate producers at a trade show?

Why do wine buyers attend trade shows instead of visiting wineries?